Fair Trade organizations strive to build partnerships

Fair Trade organizations strive to build partnerships based on trust and long-term direct relationships. An important element is also economic and ecological consulting that allows for sustainable development of the community without degradation of the natural environment.

Taking the example of coffee, which as a result is sold on a very competitive market, it can be seen that only the delivery of a product produced without artificial fertilizers and enhancers of high quality confirmed by BIO certification gives a chance of success in the form of purchases by large numbers of consumers.

In order to distinguish their goods on the shelves,

All the more so because the harvesting and processing of grains is performed by small farmers’ cooperatives, which brings them much greater benefits than if they would give raw grain to intermediaries. Mass sale of food products on the open market is related to their availability in supermarkets. In order to distinguish their goods on the shelves, individual Fair Trade Organizations began to mark them with their own signs.

In order to distinguish their goods on the shelves,

For 15 years, to support recognition, certification and labeling of products with the international Fairtrade mark have been introduced. Placing it on the product means that it complies with the Fairtrade Labeling organizations International standards at every stage of production and distribution. Support from consumers who purchase labeled products is very important. This allows to improve the working and living conditions of small farmers in the countries of the poor South, and buyers receive the highest quality products.

In many countries, the recognition of the concept of Fair Trade among consumers is so high (e.g. in Great Britain it reaches the level of 70%) that one can speak of a general civic movement supporting these practices. In Switzerland, Fairtrade bananas represent 55% of the market and Fairtrade coffee is chosen by over 20% of British consumers.

Obtaining the above-mentioned status is associated

In addition to the dynamically growing sales of products, support for the Fair Trade movement also manifests itself in the efforts of cities to obtain the status of the City of Fair Trade. Currently, there are about 750 such cities in the world. Obtaining the above-mentioned status is associated with the fulfillment of certain criteria, which is tantamount to the involvement of local communities and authorities in promoting the idea and supporting the sale of Fair Trade products.

In Poland, the Fair Trade movement is not yet very visible and organized. In February 2009, the Fair Trade Coalition was established, associating over a dozen non-governmental organizations and people supporting the idea. Urban farming with a closed water circuit

Food production in cities is a future trend in agriculture. One of the solutions with particularly low water consumption is aquaponics. The method, developed in Germany, combines fish farming and vegetable cultivation. The idea behind it: fish farming water is reused for plants whose roots hang directly in the water. Since the water contains a lot of ammonia due to fish excrement, an intermediate step is necessary: ​​the bacteria convert the ammonia into nitrate, which the plants absorb as nutrient through their roots. Nitrate-free water flows back to the fish. The closed water cycle makes this method particularly interesting for regions with water scarcity.

Urban farming with a closed water circuit

Urban farming with a closed water circuitWater savings in agriculture thanks to sensors. A large amount of water used in agriculture leaks into the ground or evaporates. For this reason, the German company ZIM Plant Technology has developed sensors that are placed on the leaves and determine exactly how much water the plants need. As with a human blood pressure monitor, sensors measure the internal pressure in the leaf cells and transmit the data to the server. Depending on how high the pressure in the cells is, the plants have a good or insufficient water supply. Thus, they can be optimally irrigated. Obtaining water from the air

Providing the world’s population with drinking water is one of the most important challenges of the future – especially in megacities or particularly arid regions. But also there, water is available: bound as moisture in the air. Institute of Interfacial Engineering and Biotechnology Fraunhofer developed a process that frees water from the air. At the same time, the highly concentrated salt solution absorbs the air humidity. From the resulting, less concentrated salt solution, the water is separated from the salt by means of a vacuum evaporator.

The installation is powered by photovoltaic or wind energy, which makes it energy self-sufficient and CO2 neutral. Currently, a demonstration plant is being tested at various sites and the technology is being optimized. Companies are required to be more transparent and accountable for their environmental, social and political activities. Consequently, companies are spending more and more time and effort in communicating reliable and relevant non-financial data to stakeholders. Digital solutions can help them do this.

Water savings in agriculture thanks to sensors

For decades, companies have tried to make the best use of technological innovation to optimize their performance. But how can you make the most of the digital revolution to encourage practices that lead to sustainable development? As part of their ESG activities, companies are beginning to discover the potential and opportunities for rapid development provided by technology.

Here are 5 technological innovations that accelerate, systematize and support sustainable development in the modern business world:


This widely commented technology has already achieved success in sectors such as energy and financial services, where it has allowed the repair of old systems and placed emphasis on the security of consumer data. Blockchain is also a breakthrough for the supply chain as it allows for greater transparency and efficiency. Today, supply chain management is incredibly complex and unintuitive. Blockchain allows companies and consumers to safely and transparently track transactions, making sure that suppliers meet criteria such as environmental impact management or the use of sustainable production.


Knowledge of the risks and opportunities of ESG is very important, especially when this data is becoming mandatory both for legislators and stakeholders. The lack of homogeneous, high-quality data with a simultaneous increase in their amount is a huge challenge for companies that want to assess their position in terms of ESG. The development of advanced data mining tools, such as machine learning and optical character recognition, will help gain access to information that until now has not been user-friendly. Thanks to this, all parties will be able to develop their business faster and more efficiently. ARTIFICIAL INTELLIGENCE (SI)

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